Christopher Stewart, writing for the Wall Street Journal:
Largely relegated to obscurity decades ago, old-fashioned television broadcasts—over the airwaves and not via cable or satellite—are enjoying an unexpected revival in the digital era.
With an increased array of online-video programming now drawing viewers’ attention, companies are starting to pitch consumers on complementing online video streamed from the Web with broadcast-TV signals as a way to save money on cable subscriptions.
It’s funny this article ran yesterday—over the weekend, I was pondering doing the same. Plus, it’s a perfect example of the unintended effects of product substitution.