Psychologist Paul Bloom writing at Fast Co. Design:
Here’s a pop quiz. Would you eat some unknown pieces of what looks like meat?
Well, a good answer is, “It depends. What is it?” Some of you would eat it if it were pork, but not beef. Some of you would eat it if it were beef, but not pork. Few of you would eat it if it were a rat or a human. Some of you would eat this only if these were strangely colored pieces of tofu.