Vitaly Borker’s unique approach to customer relations appears to have met its foil—law enforcement. Borker bragged to the New York Times that his blend of low prices and abusive treatment of his customers was a winning combination, and one that was perfectly legal. Well for Borker, it appears the gig is up. Thanks to the Times exposé, Google has tweaked its search algorithm and previously indifferent branches of law enforcement are now tripping over each other to prosecute the online merchant.
Borker’s vague and not-so-vague threats caught the attention of the United States Postal Inspection Service, which is charging him with mail fraud, wire fraud, cyberstalking, and interstate threats. All told, the charges tally to a maximum of 50 years in prison. The New York attorney general is also investigating charges, which would be on top of Borker’s existing aggravated harassment charges brought by local authorities. In his quest for greater publicity (and better sales), it appears Borker has gambled and lost it all.