Denny’s series of Super Bowl ads promoting their free breakfast giveaways emerged in the top tier of the Kellogg School’s Super Bowl ad review.
Derek Rucker, associate professor of marketing, gave a behind the scenes look at the Kellogg School’s Super Bowl Advertising Review in a podcast with Northwestern’s news center. Curious why the top ads earned their rankings? Or why Rucker thinks emasculation emerged as a theme across many, otherwise unrelated commercials? Listen in for the answers.